Corso di studio in Economia e Management

This course aims to equip you with skills, tools, approaches, and understanding that will enable you to create innovation for the digital age that can deliver these visions successfully and sustainably, providing knowledge of business and managerial elements. The objective of teaching students the notions of this teaching falls within the specific educational objectives of  of the Master's Degree in Economics and Management to acquire the knowledge, skills and attitude necessary to operate in managerial and entrepreneurial roles within companies or as consultants. In fact, the teaching allows you to have the skills to strategically and operationally manage

The courwse is interdisciplinary and builds on the latest concepts and frameworks of innovation process management, lean methodology, additive manufacturing, and design thinking. Together we will explore how to identify the opportunity to catch in the digital economy, which will take digital innovation beyond copycat tendencies and endless reinventions, and instead consider how entrepreneurs can leverage digital innovation to solve the pressing issues of our time and create new ways of being, working and living together. The focus will be to explore and communicate the innovation process. We will also learn technological frameworks that can facilitate innovation identification, development, and creation in an economical and sustainable way. The course will give the participant both the theoretical framework needed and the support in the creation of the prototype of innovation (both product or service) able to reach the market.

At the end of the course, the student will be able to:

• KNOWLEDGE AND COMPREHENSION ABILITY
  • identify the stages of the innovation creation process
  • identify and recognize approaches to define customers
  • identify and recognize the concepts of the lean methodology
  • identify and recognize the principles of design thinking

• ABILITY TO APPLY KNOWLEDGE AND COMPREHENSION
  • analyze and manage the phases of the innovation creation process
  • analyze and define innovation
  • analyze and define the company's customers
  • apply the lean methodology for the creation of the minimum viable product and the testing of the prototypes
  • apply the principles of design thinking
  • formulate innovative strategic choices, consistent with environmental and business conditions

• AUTONOMY OF JUDGMENT

The student will develop his/her own independent judgment in evaluating and interpreting: the opportunities offered by innovation for businesses, the ability of an innovation to be sustainable and successful in the digital age, strategies for enhancing innovation, and expressing critical considerations. Finally, the student will be able to express analytical and synthesis considerations on the fundamental aspects of the discipline and interdisciplinary connections.

• COMMUNICATIVE SKILLS

The student will acquire the terminology, tools, and skills to communicate the theoretical and practical aspects of management in written and oral form. The student will be able to understand problems and provide ideas and solutions related to innovation management in the digital era. The student will be able to communicate effectively to an expert and non-expert audience, using graphic and formal language.

• LEARNING ABILITY

The student will acquire autonomous learning skills and self-assessment of his preparation, allowing him to continue his studies with a high degree of autonomy.

• Strategic mapping and analysis
• New strategic approaches for innovation
• New business model innovation
• The customer journey
• Opportunity discovery
• Value proposition
• Minimum Viable product
• Lean test
• Experiment
• Ux/design and visualization

The lessons are based on theoretical lessons and practical laboratories.

The lessons will be delivered face-to-face in person and will take place in the classroom, involving direct interaction between teachers and students, with the possibility of asking questions, raising doubts, and actively participating in the discussion.

The exam takes place in two modes alternatively chosen by each student.

• Choice 1 – Written quiz and activities planned on the platform.The final evaluation is divided into: evaluation of the GI4P (50% of the final grade on a rating between 0 and 31) + written quiz (50% of the final grade on a rating between 0 and 31).
• Choice 2 - Written quiz. he final evaluation consists only of the written quiz (50% of the finale grade on a rating between 0 and 31) and written test with 3 open questions (50% of the finale grade on a rating between 0 and 31).

Written quiz (same for both choices).  The verification of knowledge and skills acquired is carried out through a written quiz on moodle. The written quiz consists of 31 closed questions (1 point - potential types of questions: true/false, multiple choice, completion, cloze, sorting). Duration: 30 minutes.

Evaluation parameters of the written test open question (non attending): ability to organize knowledge; critical reasoning skills on the study carried out; ability to make connections between the different topics covered; quality of exposure. Duration: 30 minutes.

For students with DSA, it is possible to adapt the study and assessment methods, based on the provisions of Law 170/2010 and the Guidelines attached to Ministerial Decree 5669/2011, while maintaining the learning objectives unchanged.

In accordance with the University's regulations, the student will be able to take the exam three times a year. Any withdrawal will not be counted.

During the test it will not be possible to consult books or notes, nor have access to technological supports. Any violation of the previous rule determine the immediate cancellation of the task and appropriate sanctions.

Students with special needs (learning disorders or disabilities) are kindly encouraged to consult UniTo:

• policies and program for an inclusive learning environment (https://en.unito.it/services/students-special-needs-0open_in_newopen_in_new),
• facilities and services (https://en.unito.it/services/health-support-and-assistance), and
• guidelines to apply for compensative instruments and support during the exam (https://en.unito.it/services/students-special-needs/students-disabilities/support-students-disability-taking-exams).

Digital platform of collaborative (moodle).

The materials used during the lectures will be available on moodle 

The office hours will be communicated on the dedicated section: Prof.ssa Monica Cugno.

The materials used during the lectures will be available on moodle .